Business Set Gift - Top Tips For Success

Whether you're trying to thank employees or welcome new business partners, the perfect gift set can make all the difference. But with the risk of that dusty drink koozie ending up in the corporate junk drawer, how do you increase your chances of giving something people will use and love?

The answer is simple: by specially designing your gifts with your audience's needs, expectations and experiences in mind. And, of course, avoiding the most common gifting blunders that could leave your company looking cheap and thoughtless.

According to a recent survey, over two-thirds of business gifters feel less than confident when it comes to choosing and presenting the right gift. And for good reason. While business gifting is an important part of many companies' growth strategies, it has rarely been examined through the lens of the recipients themselves. And the more we understand the attitudes, expectations and experiences of those who receive these gifts, the better we can maximize their value, while advancing the goals of the organizations that give them. To help, we spoke with several experts in the field to get their top tips for success when it comes to business set gift.

Tags:business notebook | gifts set 2024